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The NetElixir Holiday Spirit
Every year, for the last 7 years now, I have been fortunate enough to witness something amazing on this day, the Black Friday. Something that makes every Black Friday very special. Words are inadequate to define this wonderful “thing”. Let me .. just for simplicity .. call this the NetElixir Holiday spirit. As US shopping […]
Measuring the impact of sales promotion by tracking ad copy performance
SEM Marketers often struggle to measure the effectiveness of short term promotions. The challenges they face are: a) inability to accurately link sales promotion to the sales conversions b) frequency of promo changes often makes quick data analysis and insight aggregation difficult (especially during holidays) c) separating the online and offline impact of the promotion. […]
Holiday Product Focus: Why it is important and Recommended SEM Strategy
Most retail search marketers work with finite/limited search marketing budgets. They try to maximize the revenue they are able generate for this budget. The performance metric often used is “Revenue/Cost” (or, R/C). Revenue is a factor of number of sales (or, orders) and value of each sale (or, order). (We will not discuss “cost” here […]
Are All Paid Search Clicks Equal?
We ask this question all the time at NetElixir. A simple metric that we use for answering this question is “Revenue Per Paid Search Click (R/C)”. We calculate R/C for the various customer geographies – create a baseline per geo and use it to regulate paid search management. It must be highlighted here that Revenue […]
Sitelink Policy Changes in Google Adwords!
Google is finally getting around to implementing some policies regarding what you can and can’t do with Sitelinks. Let’s take a look at what’s changing, when it’s changing, and how it is going to affect your paid search account! Google will implement the new sitelinks policy starting end of September. Each sitelink in a campaign must […]