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NetElixir Has Moved!
When you travel 8084.04 miles to realize your dreams, the office where you start your journey from assumes a different level of importance for you. In their living room in India NetElixir CEO, Udayan Bose and his wife and Manager of Operations, Tulika Bose dreamt of starting a business in the United States. They had […]
Should you be promoting all of your products through paid search?
With many Pay Per Click (PPC) campaigns one of the most frequently asked questions is, “Should we be promoting all of our products through paid search?” The answer is no! First, companies must take a deeper look into the relationship between Sales Velocity and Margin which equals Return On Investment (ROI). (See Chart Below) By […]
100 conference sessions, 175 expert speakers, 250,000 square-foot exhibit hall, 575 exhibits, and 8,500 attendees – the world’s largest display of e-commerce technology from a newbie’s perspective.
Internet Retailer was a huge success for NetElixir this year! We traveled to Chicago with a mission to convey the power of sharing knowledge with one another… and we succeeded. I underestimated the muscle of using knowledge as our differentiator. On the first day, NetElixir CEO Udayan Bose gave a pre-conference presentation which stressed the […]
Fresh Ideas in Search Engine Marketing for E-Retailers
Sitting outside a small restaurant in Princeton, New Jersey, an idea was born. For the past 3 years this idea has culminated into a workbook series to help online retailers create and manage Search Engine Marketing (SEM) campaigns. This year NetElixir is proud to announce its release of the newest workbook which focuses on sharing […]
SEM Mistake #3: Lack of Clearly Defined KPI’s To Measure Progress of the SEM Program.
In order to determine how well your company is doing, or if you are on the right track to achieving your goals, you must have something to measure your progress. Without this, it is impossible to determine if the path that your campaign is following is in fact the one that is going to yield […]