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Google’s Interface Ideations Updates: What You Need To Know + Insights
Ever hear the phrase, work smarter not harder? We know marketers spend more hours than needed on tasks sometimes, causing delays in their to-do list. However, with the right data and the right tools, marketers can be unstoppable! Luckily, Google recently announced some major changes that’ll benefit marketing mavens everywhere at their Marketing Next conference. […]
Facebook’s Latest Updates: What You Need To Know
Facebook advertising can be time-consuming and difficult to achieve results. However, with the right targeting options and resources, Facebook advertising can be a valuable addition to your digital marketing strategy. Facebook’s recent advertising updates are exciting for all advertisers, especially those with a tight timeframe and limited resources. These new updates can help advertisers reuse […]
Breaking Down the Impact of Google’s Newest Announcements from Marketing Next 2017
Google recently kicked off their Marketing Next conference with a flurry of substantial changes. New products were announced, existing ones were enhanced, and we saw the official age of machine learning ushered in with a bang! What are some of the biggest takeaways? Big G is Ramping up AMP Google launched Accelerated Mobile Pages (AMP) […]
Search Without Screens: The Path of Voice Search
Technology is truly amazing. What we once perceived as the science fiction ingenuity from world-renowned authors like Ray Bradbury, Isaac Asimov, or Philip K. Dick has slowly been entering our lives the last few decades, one phase at a time. Mobile phones, tablets, touch screen, smart TVs, self-driving cars – you name it. With everything […]
How R + AdWords Spells Campaign Success
As some of you may know, Google AdWords works through statistical computing. The functions within AdWords (such as bid algorithms, auction management, etc.) work on the basis of statistical probabilistic formula. Hence, PPC marketers need to embrace statistics as equally as they connect with their digital marketing tools. That’s where R comes in handy. What […]