Mobile RSS
Why AMP Pages Are Essential to a Mobile-First Strategy
It’s no secret that Google has been serious about mobile-first for quite some time. Mobile searches surpassed desktop searches for the first time in 2015, and the gap has continued to grow ever since. This massive shift in consumer behavior comes with challenges, as mobile browsing is limited by slower connections, smaller screens, and limited […]
A Simple Guide to a Mobile-Friendly Site
Improving your mobile site could be the holy grail of reducing bounce rate and getting those people to dive even deeper on their smartphone. Imagine your website sells designer shoes for less and you’re hosting a grand sale of 20% off plus free shipping on every order. If a user lands on your mobile (regardless […]
Consumer Behavior Capture: Thanksgiving to Cyber Monday
As families and friends were enjoying a feast of Thanksgiving Day turkey, creamy mashed potatoes, cranberry-orange relish, classic stuffing, and more tasty treats, our team was out there reviewing data on consumer behavior throughout desktop and mobile. From the anxiety-fueled claustrophobic shopping fever of Black Friday to the screen-centered focus of Cyber Monday deals, we […]
Thanksgiving to Cyber Monday: Insights Unveiled
Now that Thanksgiving dinner is over, Black Friday crowds are gone, and Cyber Monday deals have ended, here are some interesting stats to munch upon. Note that we have considered data from Adobe’s cmo.com as well as the data mined by NetElixir’s proprietary tool, LXRInsights. Our holiday projections have been featured in Internet Retailer, BizReport, […]
Holiday Shopping Behavior – 3 Insights Revealed
Our recent webinar, Holiday Shopping Behavior: What to Expect from Your Customers, utilized data from our Google Consumer Survey to gain valuable insights on how people search and buy products. Our Director of Analytics, Don Rodriguez, walked us through the process starting with our methodology. Survey Methodology We used the Google Consumer Survey Tool. We […]