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Google’s Interface Ideations Updates: What You Need To Know + Insights

Ever hear the phrase, work smarter not harder? We know marketers spend more hours than needed on tasks sometimes, causing delays in their to-do list. However, with the right data and the right tools, marketers can be unstoppable! Luckily, Google recently announced some major changes that’ll benefit marketing mavens everywhere at their Marketing Next conference. […]

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Google’s Voice Search & AI Updates: What You Should Know + Insights

“Open the pod bay doors, HAL.” If you’re familiar with this line from the epic 2001: A Space Odyssey, then you’re experiencing a sense of doom or anxiety right now. Not all artificial intelligence or robots are like HAL. Think of KITT from Knight Rider, Cortana from the Halo series, classic R2D2, the human-like android […]

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Can Ad Extensions Really Improve Your AdWords Campaign?

Ever see one of those large ads that have all the information you could ever want about a business? They’re called ad extensions, and they’re a great way to give people more than one reason to click. For instance, you could see call buttons, location, reviews, additional text, and more. These extensions will put your […]

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Google’s Measurement Updates: What You Should Know + Insights

Measuring data accurately can be a daunting task. Worse yet, if done incorrectly, it could potentially lead to some serious issues for agencies, marketing teams, analysts, and anyone else managing accounts. That’s why Google’s recent Measurement Updates were overwhelmingly exciting. These new tools can help fill in the gaps for marketers when when determining the […]

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Google’s Audience Innovations: What You Should Know + Insights

Imagine if you were able to target a user at various points in their customer journey from search to purchase. Instead of guessing or accidentally promoting the wrong product at the wrong time, Google heard your woes. Marketers can now perform everyday tasks efficiently and target customers more accurately. What that really means is, you […]

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