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New Webinar! 7 Mobile SEM Best Practices & Research Insights
Mobile search marketing is undoubtedly the future of advertising. With mobile purchases making up over 15% of total online purchases this past holiday season, there’s no reason why you shouldn’t be looking into how you can make mobile search a priority in your marketing campaigns. Join us for this free 45-minute webinar, where you can […]
ETail Palm Springs, Feb 25-28, 2013
NetElixir team is attending the etail show this week. Udayan will be moderating search summit roundtable on Feb 25 along with our client guest, Sean Popen – Global Web Marketing Director, Lenovo.com. The topic of their round table is “3 Search Marketing Mistakes to Avoid in 2013”. Our team of Keith, Debdip and Udayan will […]
Why “Value per visit” is the most important SEM metric for ecommerce firms
If there was one key metric that we would recommend every search marketer to adopt, it would be “value per visit”. Value being calculated as (Revenue – Cost), visit being calculated as visits to the website driven by search engines (we have found that clicks and visits often differ, clicks > visits). Why is Value […]
Google Introduces Enhanced Adwords Campaigns: Targeting Digital Omnivores through Multi-Device Campaigns
Google’s Enhanced adwords campaigns offer marketers the ability to manage campaigns for multi-device world. With features like ad customization, targeted bidding and an ability to track various conversion types (across devices), Google adwords makes it both simple, integrated and efficient for marketers. You can read about Enhanced Adwords more on adwords blog: http://adwords.blogspot.com/2013/02/introducing-enhanced-campaigns.html. The Enhanced […]
Our New Look!
Tulika and I started NetElixir in 2004 with a very simple purpose – helping marketers run successful search marketing programs. As with any start up, we knew that it would take dollops of passion, persistence and luck before we got an opportunity to realize our purpose. With characteristic optimism that typifies a start up, we […]