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Kansas City Steaks Recognized by Google for PPC Success!
We’re so excited this week to shine the blog spotlight on one of our paid search clients, Kansas City Steaks. The Kansas City Steak Company has been a paid search client of ours for a few years now, and just last week Google featured them as an online advertising success story in their Economic Impact […]
[Infographic] Programmatic Marketing
Programmatic marketing—the use of technology and algorithms to automate the buying and optimization of digital media inventory— is one of the fastest growing strategies in digital advertising, and has been gaining increased traction with online retailers worldwide. Programmatic marketing helps retailers target their right audience, at the right time, with the right content—all at lightning […]
Google Upgrades AdWords Editor to Support Labels
For Pay-Per-Click advertising management, the best strategy to ensure your accounts are running optimally is to be constantly testing elements. Luckily for PPC advertisers, managing all those tests at once just got a little easier with the addition of Labels in AdWords Editor. Until last week, Labels in Adwords were only available through the Adwords […]
Five Structured Data Strategies You Can Implement Right Now
In the world of search engine optimization, structured data is a crucial element for success. Webmasters use structured data, also known as ‘microdata’, to add additional information or markup tags to a website. Search engines then read these markup tags and display them as rich snippets on the search engine results page, or SERP. Why […]
How to Improve Your SEO and Comply with Google’s Algorithm Changes
In the weeks before April 21, online marketers around the world could feel the all-too-familiar feeling of the algorithmic winds changing. All of the chatter and fanfare about “Mobilegeddon” meant only one thing: a storm in the online realm was brewing, and Google’s algorithm was due for an update. Google’s latest algorithm update was not […]