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Promoted Pins – A New Beginning for Advertisers on Pinterest
Pinterest first announced Promoted Pins back in September 2013. Then, in May 2014, Pinterest provided the use of Promoted Pins to a few advertisers located in the US. Now, in 2015, Pinterest has released a waitlist option for all companies to register to use this service. What does a Promoted Pin look like? Promoted Pins […]
How to Build a Strong SEO Foundation
When it comes to SEO, a strong foundation in positive SEO practices is a must for a successful online business. While there are many different tactics out there, the core concepts that make up a strong SEO foundation have endured the ever-changing online landscape over the years, and it is these tactics you’ll want to […]
‘Buyable Pins’: Purchase Products Right in the Pinterest App
Pinterest, the visual discovery and bookmarking tool, was showing a greater potential to drive revenue for brands for a long time in comparison to other social networks. The social media company took this potential to the next level on June 2, 2015 when they unveiled their new feature called “buyable pins” for users in the […]
Bing Ads Announces Shopping Campaigns Beta
When Google launched their Shopping Campaigns for PLAs, many of us could predict the next step that Bing would probably take next to catch up, in order to enhance the online purchase experience of their users while also helping advertisers to bring their buyers closer to make transaction. For those who thought that Bing Product […]
Day 4 #AnalyticsWeek Presentation – Mastering Attribution
Thank you for attending the final presentation of this year’s #AnalyticsWeek! In this presentation, Don Rodriguez, Director of Analytics at NetElixir, presented the first ever look into his original research on mastering attribution models in Google Analytics. You can check out this presentation now to learn how attribution works, the impact that 20 different marketing […]