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Day 3 #AnalyticsWeek Presentation – Retail Analytics Hacks
Thank you for attending Day 3 of #AnalyticsWeek covering Retail Analytics Hacks! In the first Day 3 presentation, Jordan Levy, Director of Digital Communications at glo Professional, presented how glo Professional, a mineral makeup and clinical skincare company, used custom dimensions in Google Analytics to sort their customers into consumer and wholesaler groups for their […]
Day 2 #AnalyticsWeek Presentation – Google Universal Analytics
Thank you for attending Day 2 of our #AnalyticsWeek webinar series! In today’s presentation, Marlena Laszkowska, Product Specialist at Google, presented a comprehensive overview of the Universal Analytics platform, as well as some of the key benefits of implementing it for your website. This presentation covers some of the unique features that Universal Analytics offers that the […]
Day 1 #AnalyticsWeek Presentation – Web Analytics Basics
Thank you for attending our first presentation to kick off #AnalyticsWeek! In this presentation, Don Rodriguez, Director of Analytics at NetElixir, broke down the basics of using Google Analytics as your web analytics platform to get insightful data about your business online. You can check out the slides from this presentation now to understand the […]
[Infographic] Universal Analytics
Do you understand your customers, or just their web-cookies? With Universal Analytics, now you can go beyond just cookies to track and analyze your users like never before. Check out our latest infographic on how you can use Universal Analytics to track your customers online and offline to uncover shopping behavior information that is easy […]
Attribution Models: Going Beyond the Last click
Online advertising has introduced both new opportunities and new challenges to marketers. While every touchpoint along the conversion path is highly measurable, marketers have still faced the challenge of allocating their budgets between all of their different channels to find the perfect marketing mix to increase their revenues. This problem can be solved by using […]