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Amazon Prime Day 2016 – Quick NetElixir Insights
Amazon Prime Day turned out to be another blockbuster event for the world’s biggest online retailer. The online retailer said that July 13, 2016 was its biggest sales day ever, with worldwide orders up by 60%, with respect to the previous Prime Day. In the US alone, the orders were up by 50 percent. (Source: […]
How Businesses can Leverage the Pokémon Go Craze
Have you started noticing people take an unprecedented interest in exploring the outdoors recently? Well it’s probably because they’ve downloaded the crazily popular new Pokémon Go app. The app takes the concept of the popular video game turned cartoon television show and brings it to life by having people catch and train Pokémon through GPS […]
Google Rolls Out Expanded Text Ads
More Real Estate to Mobile Ads, thus higher CTR Perhaps the most important innovation to Google’s new analytics roll out is their new Expanded Text Ads. Google even calls it the “biggest change to text ads since AdWords launched 15 years ago.” So what exactly does this mean for you? Let’s start by going through […]
Fourth of July – Not So Big for Retail, But Huge for Travel
Independence Day is a national holiday which could be substantial for content marketers. It’s a yearly momentous occasion that celebrates the spirit, perseverance, and strength of our nation. However, July 4th is not as significant as other holidays like Valentine’s Day, Mother’s Day, or Father’s Day in the world of retail. Minus the occasional American […]
How To Increase Conversions in Product Listing Ads
Insights on Branded & Non Branded Product Listing Ads Product Listing Ads (PLAs) or Shopping Campaigns give advertisers a retail-centric approach in account management. Search marketers bid on products or product groups, based on the value or volume, driven by specific products. At NetElixir, we’ve followed the pyramid model of product bidding to maximize effectiveness. […]