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Penguin 4.0 Released!
What you need to know! Google announced on September 23, 2016, that Real-Time Penguin or Penguin 4.0 is now live. The roll out will continue in the coming weeks as Google updates Penguin in various languages. There are two main takeaways from the update: The algorithm will be in real-time so that spam results are […]
Holiday Webinar Recap
We predict a brutally competitive holiday season. That why our recent webinar, {Winning Strategies for this Holiday Season: Predictions & Recommendations}, provided the right information to bring your holiday marketing plan to life. The basis of our forecast included these factors: Ongoing analysis of ecommerce and search engine marketing metrics for our customer base of […]
4 Mistakes To Avoid When Setting Up A Product Feed
A Google Merchant Center feed is a merchant’s database of products and attributes. This file feeds in relevant information for Product Listing Ads (PLAs) on Google. In our experience, we’ve come across advertisers who make common mistakes while setting up their shopping feed. That’s why we’re here to show you how you can avoid product […]
X=Experience Welcomes Christian Rudder
Christian Rudder, founder of OkCupid joins NetElixir’s annual X=Experience event! X=Experience is an exclusive, collaborative, knowledge-sharing, and networking event for senior retail executives and Ivy League professors. The mission of X=Experience is to expand the boundaries of digital interactivity by bringing together thought leaders from academia and industry in an environment that stimulates path-breaking ideation […]
Homer Vs. Spock – Insights into Psychological Behavior
In Nudge: Improving Decisions About Health, Wellness, and Happiness, Cass Sunstein and Richard Thaler dive deep into our behavioral patterns by classifying our “Homer” and “Spock” urges. Have you ever taken an extra piece of dessert without realizing what you were doing? Or, are you more of a planner – consciously deciding every decision you […]