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Why Shoppers Spent More on Father’s Day This Year
Insights into consumer shopping behavior around Father’s Day Father’s Day is a special time of the year to truly show your appreciation for your dad. That’s why, to help marketers of all sizes, our NetElixir Research Insights Lab came together to decipher the behavior of search activity of shoppers looking for Father’s Day gifts. Our […]
{#AnalyticsWeek} Day 5 – How Your Business Can Benefit from IBM’s Watson
Though #AnalyticsWeek 2016 has come to an end, your adventures with analytics shouldn’t. We hope you learned amazing ways to use Google Analytics for your business. In today’s last and final session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir discussed how Watson can help you effectively communicate your brand’s voice […]
{#AnalyticsWeek} Day 4 – User ID: Track Your Best Customers in Google Analytics
In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Pawel Matkowski, Google Global Product Lead, Data Integrations, Google Analytics at Google discussed one of the least adopted, yet perhaps most powerful feature of Google’s Universal Analytics. Aptly named User ID, it provides you with an ability to identify […]
{#AnalyticsWeek} Day 3 – 4 Insights to Improve Your Mobile Performance
In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Steph Schmitt, Agency Account Strategist at Google, walked us through four key insights for measuring and improving your site’s performance with ecommerce’s fastest growing traffic segment, smartphone shoppers. Some of our valuable insights included: 40% of smartphone users who […]
{#AnalyticsWeek} Day 2: 3 Ways You’ll Find Revenue & Profits in Google Analytics
In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed three ideas that every e-commerce business can implement in order to discover revenue and profit improving ideas from your Google Analytics data. Some of our insights included: 1.Take Advantage of the Integration Between Your Analytics and Your Paid Search: Make […]