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What Should Your PLA Budget Be This Holiday Season?
Google PLAs or Product Listing Ads have become the real game changer in the retail industry with product specific image ads. Ever since they were introduced, the spending mix on Google PLAs has been increasing. Five years ago, it was at almost 10% and in Q1 in 2016, it’s increased to 37%. With the holiday […]
How do you Nudge?
Ever wonder how companies and concerned citizens creatively push people towards making healthier decisions? Easy! They simply offer a nifty image or sign that helps persuade people to move in a better direction than they would have before. For example, imagine that every time you went to the vending machine and saw the amount of […]
Elevate Your Holiday Marketing Plan with Google Features
In our most recent webinar, {Google AdWords Holiday Announcements}, we discussed some of the major updates and innovations from Google. As you’re preparing for yet another exciting holiday season, here’s some tactics that’ll help elevate your marketing campaign to a whole new level. Expanded Text Ads Google has completely modified ads from Standard Text Ads […]
Early Findings on Expanded Text Ads
Google’s recently announced Expanded Text Ads (ETAs), which permit advertisers to expand the length of their ads by more than 50%. Expanded Text Ads are displayed on both desktop and mobile, and give advertisers the extraordinary capability of exploiting this additional space. Much like Standard Text Ads, Expanded Text Ads are available on both the […]
What We Learned From The DoubleClick Announcement
Paul Muret, VP of Display, Video, and Analytics at Google talked at the DoubleClick Announcement Live Stream today to discuss some major updates with DoubleClick. He also mentioned that over $180 billion was spent in total on internet advertising in 2016. Muret then alluded to the fundamental shift in user experience and mobile demand. He […]