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Holiday Webinar Recap
We predict a brutally competitive holiday season. That why our recent webinar, {Winning Strategies for this Holiday Season: Predictions & Recommendations}, provided the right information to bring your holiday marketing plan to life. The basis of our forecast included these factors: Ongoing analysis of ecommerce and search engine marketing metrics for our customer base of […]
4 Mistakes To Avoid When Setting Up A Product Feed
A Google Merchant Center feed is a merchant’s database of products and attributes. This file feeds in relevant information for Product Listing Ads (PLAs) on Google. In our experience, we’ve come across advertisers who make common mistakes while setting up their shopping feed. That’s why we’re here to show you how you can avoid product […]
What Should Your PLA Budget Be This Holiday Season?
Google PLAs or Product Listing Ads have become the real game changer in the retail industry with product specific image ads. Ever since they were introduced, the spending mix on Google PLAs has been increasing. Five years ago, it was at almost 10% and in Q1 in 2016, it’s increased to 37%. With the holiday […]
Elevate Your Holiday Marketing Plan with Google Features
In our most recent webinar, {Google AdWords Holiday Announcements}, we discussed some of the major updates and innovations from Google. As you’re preparing for yet another exciting holiday season, here’s some tactics that’ll help elevate your marketing campaign to a whole new level. Expanded Text Ads Google has completely modified ads from Standard Text Ads […]
Early Findings on Expanded Text Ads
Google’s recently announced Expanded Text Ads (ETAs), which permit advertisers to expand the length of their ads by more than 50%. Expanded Text Ads are displayed on both desktop and mobile, and give advertisers the extraordinary capability of exploiting this additional space. Much like Standard Text Ads, Expanded Text Ads are available on both the […]