Paid Search RSS
Google Rolls Out Expanded Text Ads
More Real Estate to Mobile Ads, thus higher CTR Perhaps the most important innovation to Google’s new analytics roll out is their new Expanded Text Ads. Google even calls it the “biggest change to text ads since AdWords launched 15 years ago.” So what exactly does this mean for you? Let’s start by going through […]
How To Increase Conversions in Product Listing Ads
Insights on Branded & Non Branded Product Listing Ads Product Listing Ads (PLAs) or Shopping Campaigns give advertisers a retail-centric approach in account management. Search marketers bid on products or product groups, based on the value or volume, driven by specific products. At NetElixir, we’ve followed the pyramid model of product bidding to maximize effectiveness. […]
AdWords and Google Analytics Mobile Friendly Innovations
On May 24th, Google announced a few supremely important innovations to their Ads and Analytics products that could redefine the mobile digital marketing landscape in the near future. We present a crispy summarized table of the updates and their benefits. Update Benefit Expanded Text Ads Gives more real estate to mobile ads and hence higher […]
Consumer Insights Enrich Search Marketing
Search is seen as a crucial part of the consumer journey. Search helps users explore, compare, and achieve their final goals. Now, with the power of mobile in everyone’s hand, search has evolved to become a digital assistant helping users find the right information in any format they want. This evolution of search demands a […]
AdWords’ Big Update – Elimination of Right-Hand Side Ads
The big speculation around AdWords is that Google is eliminating the right-hand side ads in the Search Engine Results Pages (SERP). A move that’s been both praised and ridiculed at the same time is being rolled out silently. There hasn’t been an official announcement from Google about this at all. However, advertisers have already started […]