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Holiday Results Match NetElixir’s Forecast
NetElixir projected a moderate YoY growth of 10.5% and 11% during the holiday season. In comparison, eMarketer forecasted a 17% increase and Deloitte predicted a 17 to 19% growth. Our conservative estimate was due to three key factors, including: Earlier than usual purchasing of holiday gifts, driven by Prime Day. Retailers using marketplaces instead of […]
Real Time Personalization Explained
Ever wonder how websites seem to just know you and your interests? It’s called real-time personalization and it’s changing the way potential customers are targeted. This process allows marketers to tailor the presentation of a website’s content to match a specific user’s instructions or preferences. These changes happen in just milliseconds and they’re ultimately about […]
Consumer Behavior Capture: Thanksgiving to Cyber Monday
As families and friends were enjoying a feast of Thanksgiving Day turkey, creamy mashed potatoes, cranberry-orange relish, classic stuffing, and more tasty treats, our team was out there reviewing data on consumer behavior throughout desktop and mobile. From the anxiety-fueled claustrophobic shopping fever of Black Friday to the screen-centered focus of Cyber Monday deals, we […]
Your Definitive Holiday Checklist
This holiday season, e-marketers have a lot on their hands when it comes to preparing for Q4. That’s why our team at NetElixir is sharing our secret to success with a helpful checklist for better performance and revenue into the new year. Continue reading to find out more! How You Can Prepare at the Account […]
Thanksgiving to Cyber Monday: Insights Unveiled
Now that Thanksgiving dinner is over, Black Friday crowds are gone, and Cyber Monday deals have ended, here are some interesting stats to munch upon. Note that we have considered data from Adobe’s cmo.com as well as the data mined by NetElixir’s proprietary tool, LXRInsights. Our holiday projections have been featured in Internet Retailer, BizReport, […]