Paid Search RSS
Bing and AOL Team Up
I bet you didn’t see that coming, because we sure didn’t. Best of all, it’s completely official: “Bing now powers AOL web, mobile, tablet search, providing paid search ads and algorithmic organic search results to AOL properties worldwide and exclusively in the United States, Canada, the United Kingdom, and Australia.” On their website, Microsoft mentioned […]
The 2015 Mobile Holiday Preparedness Checklist
Now that the holiday shopping season is rapidly approaching, as you continue to optimize your account it’s crucial to understand how your mobile users behave, and how much of your budget you should allocate for them for the remainder of Q4. To help you prepare, we’ve come up with the 2015 Mobile Holiday Preparedness Checklist […]
Capture More Customers With Programmatic Remarketing
The online market is highly competitive, so for online businesses, every sale counts. Every business owner knows how painful it is to see a shopper browse through your website and then leave without making any transactions. In fact, 20-40% of users bounce on retail sites, — meaning advertisers lose not only sales, but their spend […]
Customer Match Targeting: The Next Generation of Ads
For over a decade, marketers have been dreaming about achieving the holy grail of customer targeting: one-to-one marketing. When it comes to creating advertising messaging geared towards specific people, we’ve previously been limited to setting up demographics, or using cohorts to reach our target customers. However, this all changed when Google announced Customer Match Targeting, […]
Google’s Big Holiday Push: Click Share
In the midst of Google’s big holiday push, they’ve recently announced a new metric called “Click Share” for Shopping Campaigns. We’ve answered some of your most anticipated questions regarding this new feature below. Check it out! What is Click Share? Mathematically speaking, it’s the probability of the: Actual number of clicks you received / Estimated […]