Paid Search RSS
4 Strategies You Need to Know to Transition to Google Shopping [Free Checklist]
The move from Product Listing Ads towards Google Shopping Campaigns is less than 28 days away. That means it’s time for online retailers to really dig in and start learning the best tactics to successfully utilize this new AdWords campaign to promote their products online. Unfortunately this process is anything but easy, and we felt […]
THE 4 ESSENTIAL Ms OF GOOGLE SHOPPING CAMPAIGNS (INFOGRAPHIC)
With the transition to Google Shopping Campaigns less than 2 months away, online retailers everywhere need to prepare themselves for this substantial alteration to their AdWords account. To help familiarize you with the inner workings of what’s to come, we’ve prepared an infographic highlighting the 4 essential M’s of Google Shopping campaigns- Manage, Measure, Monitor, […]
Google Shopping Campaigns: 4 Key Benefits You Need to Know
Did you know Product Listing Ads attract 34% more clicks than regular ads? It’s no secret PLAs have become a huge revenue source for digital retailers around the world. To help you generate even more traffic from your products, Google is transitioning all PLA Campaigns to a new campaign type called Shopping Campaigns. To give […]
Ad Copy Q&A From the Minds Behind the Math
First off, we just want to thank everyone for attending the Ad Copy webinar on April 24th. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions. NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the […]
Crafting Ad Creatives based on Customer Journey
Paid Search is mostly valued as a new customer acquisition channel. However, its value as a channel that influences existing customer behavior and long term loyalty is often ignored. We have been able to extract incremental value from paid search campaigns – both revenues as well as consumer insights – by building campaigns around customer […]