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Crafting Ad Copy With a Mathematical Approach
When you think of writing successful ads for Google Adwords, the first, customary notion is to craft creative copy. But how is creative truly defined? Writing can be very subjective and complex and understanding what will yield more clicks is not an exact science. Or, so goes the common thought. Through years of in-depth research […]
Product Listing Ads Webinar Q&A: Find Out the Answers
First off, we just want to thank everyone for attending the Product Listing Ads webinar last week. Even though the webinar started at 2pm ET on the dot, we still only had enough time left for a few questions. NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A […]
The Success of PLAs Confirms The “Verticalization” of Search
Back in 2012 when Google unveiled Product Listing Ads, there was apprehension in the online community around whether they were ever going to be as lucrative as regular text ads or even organic listings.However, this hesitation quickly fell by the wayside. According to new research, digital advertisers have doubled their PLA spend and the number […]
Bing Product Ads: Why, What, and How?
Why has Bing started offering Product Ads? As we have discussed throughout the month of February, Product Listing Ads(PLAs) are search ads that include richer product information such as image, price and description. They deliver key information about a product to help users make a decision right at the moment they are getting ready to […]
Merchant Promotions:Take Your PLAs to The Next Level
Since their launch in July 2012, Product Listing Ads (PLAs) have become a great way to capture more attention for your products. With Google renewing its emphasis on monetizing search, it should come as no surprise that PLAs now appear right at the top of the Search Engine Results Page- above paid ads and organic […]