Paid Search RSS
Top 10 Reasons Retailers Should Consider Mobile Search Ads
With the Christmas holiday selling season quickly approaching, and with last year’s tremendous growth in mobile sales & traffic as indications of what is to come this year, there is no time like the present to re-think your paid search efforts on mobile devices, especially if you are not doing so today. We compiled a […]
Facebook Announces Revamped Atlas Ad Server
As the second-largest digital advertising platform in the world, Facebook is able to track its 1.3 billion users on desktop platforms and mobile devices like smartphones, tablets and more. By using Facebook’s user data, advertisers will be able to do the same. This week, Facebook rolled-out Atlas, a revamped ad platform that gives user data […]
Why Dynamic Remarketing Means More E-Commerce Conversions
We’ve all experienced the following scenario. A user follows the click-conversion path all the way to the shopping cart, only to jump off and never be heard from again. In the past, many retailers would simply shake their heads and direct their inbound efforts towards optimizing their website. However, Google came up with a feature called […]
Video: 4 Google Shopping Performance Figures You Can’t Ignore
Are you looking for a superior way to promote your products and acquire more conversions online? As part of NetElixir’s Google Shopping Countdown Series, we created a four-part video to highlight the value this AdWords upgrade can provide for your campaign performance. See how to maximize your product returns, reduce your spend, and increase your […]
Defining Google’s New Dynamic Sitelinks: What Are They & Why Were They Released?
Ever heard the saying, “behind every successful paid ad, there’s a sitelink?” Probably not, but sitelinks allow advertisers to connect users with the exact content they are searching for. In fact, incorporating sitelinks can increase click-through-rates by up to 23%. To help paid search advertisers generate more clicks, Google is releasing a new, free AdWords feature […]