Paid Search RSS
PPC Ads Appealing to the Intuitive Mind Pays Off !
In the world of Paid Search, when we create advertisements to fit the limited space on the SERP, we sometimes fall short of reaching the emotions of our customers. We pack our PPC ad copies with what we know as the best practices, like price-points and offer descriptions, and often come up short of giving […]
3 Recommendations for Search Marketers
While search marketers believe dominating the Search Engine Results Page (SERP) can drive incremental revenue, it is often hard to quantify its impact. To solve this problem, NetElixir’s Retail Intelligence Lab commissioned a research project to measure the incremental influence on online conversions and resulting revenue due to the presence of PPC, PLA and SEO […]
[Infographic] Maximizing the Value of the SERP
With Paid Ads, Organic Results, and Google Shopping on the SERP today, there are many opportunities to reach potential customers before they even scroll down the page. In the following infographic, NetElixir University shows how taking advantage of all of these channels directly correlates to return on ad-spend, and the number of orders received. To […]
Why AdWords Mobile App Engagement Ads are Vital Tools for App Owners
Did you know that according to a research report published by Flurry, last year US consumers downloaded an average of 8.8 apps each month? That alone is a lot, but when we dug a little deeper into the data, we found that 20% of US consumers downloaded a staggering 17 apps a month— that’s about 32 […]
Prepare For the 2014 Holiday Shopping Season with 10 Proven PPC Tactics
2014 Holiday Shopping Season with 10 Proven PPC Tactics. Here is a sneak peak at what our PPC tips can be expected from our White Paper. Set yourself up for success.