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SEM Mistake #2: Strategy Does Not Exist or Does Not Connect The SEM Goals With Execution Plan
So what do we mean by this? It’s fairly straight-forward really; essentially Mistake #2 occurs when a campaign lacks a coherent SEM strategy that connects goals with the execution plan. Why does this happen? First, the blame falls on the strategic planning process (or lack thereof). Most often, if Mistake #2 is plaguing a SEM […]
SEM Mistake #1- SEM Goals Differ Within The Organization.
As any online marketer knows, the ecommerce world is a fast paced and dynamic environment. It’s easy to fall behind or miss opportunities if your organization is not working as a well-oiled machine. I mean all parts; from upper management, to advisors, all the way down to interns. If you want to run a successful […]
“5 Mistakes to Avoid in Search Engine Marketing”- Strengthen Your Campaign For Free
NetElixir is pleased to announce the release of its newest white paper “5 Mistakes to Avoid in Search Engine Marketing.” Like all of our customers, NetElixir places a high emphasis on adapting to the ever changing marketing environment in order to stay ahead of the curve. In an increasingly crowded and competitive marketplace, a company’s […]
LXR Retail: Manage Your Entire SEM Portfolio—And Effectively Manage Your Time, Too.
If you haven’t at least heard of LXR Retail, then you and your SEM portfolio are certainly in for a surprise. NetElixir’s integrated search engine marketing management and optimization technology, that allows users easily to stay on top of their portfolio, is sure to optimize any SEM campaign. In a crowded marketplace, time and efficiency […]
New Online Marketing Tool for the New Year!
In honor of the New Year and our resolution to make online marketing campaigns more successful than ever, we wanted to give retailers a gift to help jumpstart 2012. We are giving free access to our online marketing web applications site, LXRMarketplace, and its newest tool, The Keyword Performance Analyzer. The Keyword Performance Analyzer tool […]