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Crafting Ad Copy With a Mathematical Approach
When you think of writing successful ads for Google Adwords, the first, customary notion is to craft creative copy. But how is creative truly defined? Writing can be very subjective and complex and understanding what will yield more clicks is not an exact science. Or, so goes the common thought. Through years of in-depth research […]
SEO Webinar: Is Your SEO Stuck in the Past Q&A
First off, we just want to thank everyone for attending the SEO webinar on Mar. 20. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions. NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the webinar […]
The Anatomy of a Successful Email
25% Open Rate 35% Click-Through-Rate As you know, writing successful emails can be tricky. How pushy should you be? What is the right message you should use to reach your audience? How long should it be? These are all legitimate questions that can drive the average marketer up the wall. Recently, we wrote an email […]
How Link Building Became Relationship Building
Anyone involved in SEO over the last few years knows link building has been a semi-controversial and heavily debated topic. The question is why is link-building such a hotbed issue? Why the Controversy? Back in the good ol’ days, SEO was easy. Links on other websites that lead users back to your site were considered […]
The Evolution of the Page Title
One of the great things about SEO is that it’s always changing. However, there are a handful of SEO elements that remain constant, albeit with a few minor changes in how that particular element is used. One example of this is the Page Title. This particular web element has been around since way before digital […]