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MORE THAN JUST DATA: ANALYTICS ANSWERS FROM TWO EXPERTS
Google Analytics can be an extremely powerful tool to convert your raw data into valuable insights to build effective online customer acquisition campaigns. During our most recent webinar, our CEO Udayan Bose and Analytics Manager Don Rodriguez spoke about this very topic. Here are some must-read answers to questions asked by our attendees that will help you […]
BREAKING NEW: GOOGLE RELEASES PANDA 4.0
Noticed a shift in your rankings over the past month? It’s very likely your website’s organic rankings have been less-than-stable over the past month or two. Well, there is a reason for this, and it’s called Google Panda 4.0. There has been speculation for some time that Google had a major algorithm update in the […]
A CUSTOM WAY TO COPY CUSTOM REPORT IN GOOGLE ANALYTICS
Imagine the following scenario. You’re in Google Analytics and you go to transfer a custom report from one view to another. Suddenly, you find yourself asking “what’s the next step?” It would be great if there was a way you could easily get all the data you need while saving time in the process. However, […]
Ad Copy Q&A From the Minds Behind the Math
First off, we just want to thank everyone for attending the Ad Copy webinar on April 24th. Even though the webinar started at 2pm ET, we still only had enough time left for a few questions. NetElixir University is all about sharing knowledge and with that in mind, here is the Q&A segment of the […]
Crafting Ad Creatives based on Customer Journey
Paid Search is mostly valued as a new customer acquisition channel. However, its value as a channel that influences existing customer behavior and long term loyalty is often ignored. We have been able to extract incremental value from paid search campaigns – both revenues as well as consumer insights – by building campaigns around customer […]