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5 KEY TAKEAWAYS FROM OUR GOOGLE PANDA 4.0 WEBINAR
I was blown away by the engagement that took place during our recent webinar “Go Beyond Google Panda: Stop Reacting & Start Doing”. There’s no denying Google Panda 4.0 has had major implications on SEO, and this gave us the opportunity to do a live demonstration on the future of search. Needless to say, we […]
Google Shopping Campaigns: 4 Key Benefits You Need to Know
Did you know Product Listing Ads attract 34% more clicks than regular ads? It’s no secret PLAs have become a huge revenue source for digital retailers around the world. To help you generate even more traffic from your products, Google is transitioning all PLA Campaigns to a new campaign type called Shopping Campaigns. To give […]
THE FUTURE OF GOOGLE: 5 POWERFUL TIPS TO OPTIMIZE YOUR SEO
Hummingbird happened, but is your site compatible with the move towards conversational search? I recently had the privilege of attending SMX Advanced in Seattle last week. For two days, it was nonstop discussion about what the future of Google will look like and where search marketing is headed. There was also a Q &A session […]
FACEBOOK IS IMPROVING ITS NEWS FEED: BUT FOR WHAT REASON?
Everyone knows Facebook has been under fire for allegedly sharing their user’s private data with companies that use it to clog personal feeds with targeted ads and spam. However, in an effort to quell some of the rumors circling the web they’ve taken steps to clean up the ne feed for all their users. This […]
GOOGLE ANALYTICS EVENT TRACKING: GO BEYOND BASIC REPORTING
Over the past few blogposts, we’ve talked about the power of Google Analytics and how it can be used to turn your data into real results. But what if you want to measure results that go beyond basic analytics reporting? Well, Event Tracking is a feature of Google Analytics designed for that very purpose. You […]