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Why Dynamic Remarketing Means More E-Commerce Conversions
We’ve all experienced the following scenario. A user follows the click-conversion path all the way to the shopping cart, only to jump off and never be heard from again. In the past, many retailers would simply shake their heads and direct their inbound efforts towards optimizing their website. However, Google came up with a feature called […]
Video: 4 Google Shopping Performance Figures You Can’t Ignore
Are you looking for a superior way to promote your products and acquire more conversions online? As part of NetElixir’s Google Shopping Countdown Series, we created a four-part video to highlight the value this AdWords upgrade can provide for your campaign performance. See how to maximize your product returns, reduce your spend, and increase your […]
Defining Google’s New Dynamic Sitelinks: What Are They & Why Were They Released?
Ever heard the saying, “behind every successful paid ad, there’s a sitelink?” Probably not, but sitelinks allow advertisers to connect users with the exact content they are searching for. In fact, incorporating sitelinks can increase click-through-rates by up to 23%. To help paid search advertisers generate more clicks, Google is releasing a new, free AdWords feature […]
4 Strategies You Need to Know to Transition to Google Shopping [Free Checklist]
The move from Product Listing Ads towards Google Shopping Campaigns is less than 28 days away. That means it’s time for online retailers to really dig in and start learning the best tactics to successfully utilize this new AdWords campaign to promote their products online. Unfortunately this process is anything but easy, and we felt […]
THE 4 ESSENTIAL Ms OF GOOGLE SHOPPING CAMPAIGNS (INFOGRAPHIC)
With the transition to Google Shopping Campaigns less than 2 months away, online retailers everywhere need to prepare themselves for this substantial alteration to their AdWords account. To help familiarize you with the inner workings of what’s to come, we’ve prepared an infographic highlighting the 4 essential M’s of Google Shopping campaigns- Manage, Measure, Monitor, […]