Wordpress Blog RSS
This Year’s Valentine’s Day Shopping Trends
For retailers, Valentine’s Day brings more than just candy and cards: They can look forward to getting the gift of their incremental sales growth on February 14th as well! According to the National Retail Federation’s Valentine’s Day Consumer Spending Survey, conducted by Prosper Insights and Analytics, the average person celebrating Valentine’s Day will spend $142.31 […]
Why Using Structured Data is an SEO Best Practice for Any Website
The following result appeared in a search for the name of our business, NetElixir. This additional box with helpful information including our address, phone number and hours of operation is created by using structured data markup. What is Structured Data? Structured Data is a type of microdata code a webmaster implements on a site so […]
Multi-Device Attribution – The Modern Marketer’s Biggest Dilemma
Multi-device attribution is, without a doubt, the greatest struggle of the digital marketing industry. Digital marketers want to know what paths customers take before making an online purchase, but with the wide variety of devices customers are now using, these paths are often hard to track down. For instance, if a customer starts exploring a […]
Negative SEO: The Alarming (and growing) trend in Internet Marketing.
Anybody that has been performing Search Engine Optimization for any amount of time knows that bad back links lead to bad results. Yesterday, I saw a blog post over at Search Engine Roundtable that highlighted a survey with alarming results: Nearly 80% of business owners would consider sabotaging their competitor’s websites in order to gain […]
PPC Ads Appealing to the Intuitive Mind Pays Off !
In the world of Paid Search, when we create advertisements to fit the limited space on the SERP, we sometimes fall short of reaching the emotions of our customers. We pack our PPC ad copies with what we know as the best practices, like price-points and offer descriptions, and often come up short of giving […]