Wordpress Blog RSS
3 Recommendations for Search Marketers
While search marketers believe dominating the Search Engine Results Page (SERP) can drive incremental revenue, it is often hard to quantify its impact. To solve this problem, NetElixir’s Retail Intelligence Lab commissioned a research project to measure the incremental influence on online conversions and resulting revenue due to the presence of PPC, PLA and SEO […]
[Infographic] Maximizing the Value of the SERP
With Paid Ads, Organic Results, and Google Shopping on the SERP today, there are many opportunities to reach potential customers before they even scroll down the page. In the following infographic, NetElixir University shows how taking advantage of all of these channels directly correlates to return on ad-spend, and the number of orders received. To […]
Why AdWords Mobile App Engagement Ads are Vital Tools for App Owners
Did you know that according to a research report published by Flurry, last year US consumers downloaded an average of 8.8 apps each month? That alone is a lot, but when we dug a little deeper into the data, we found that 20% of US consumers downloaded a staggering 17 apps a month— that’s about 32 […]
What ‘Growing Mobile Screen Sizes’ Means For Online Shopping
It’s easy to see that screen sizes on mobile devices have gotten bigger, making phones easier to use than ever before. Let’s take a closer look at the growth in both the use of mobile devices and screen size on those devices, and how these changes are impacting consumer behavior. What was once considered a […]
6 Predictions for SEO in 2015
As 2014 draws to a close, it’s important to reflect back on the past year, and it’s also essential to look forward to the year ahead. However, looking into the SEO crystal ball is often clouded by all sorts of unknowns. Between the unpredictability of the moves that Google is making, to the volatility that […]