Wordpress Blog RSS
Bing Ads Matches AdWords with New Unified Device Targeting
Bing Ads has always been right behind Google in terms of bundling their platform with more useful utilities. Now, with Bing Ads’ newly added UDT (Unified Device Targeting), they once again have showed that they’re keeping up in the race of paid search platforms! As of March 23, Bing Ads has consolidated their device […]
5 PLA Hacks You Should Start Using Right Now
Google Shopping is a great way to get your products in front of more customers who are actively looking for items like yours. However, it’s important to target the right kind of customers, and to optimize your campaigns to make sure you’re maximizing the benefit you can see from using Google Shopping. Here are our […]
Google AdWords Introduces Dynamic Structured Snippets
Google’s goal has always been to make search results as useful as possible for the search engine users. To help with this, in September of last year Google introduced ‘structured snippets’, which pulled in their highly specialized Knowledge Graph results into the organic search results. Then, Google extended these structured snippets into paid search results […]
Google’s “Mobile Required” Announcement
Long gone are the days when websites could manage with a desktop presence alone. Today, having a great mobile presence is just as important as having one on desktop. To show the importance of this, Google has recently announced a new mobile-friendliness requirement, as well as an updated mobile search algorithm. In a unique move, […]
The Firefox and Yahoo Deal: What It Is, and What You Need to Know
You may have heard in the past few months about the “Firefox and Yahoo deal”, and for a good reason: it’s been shaking up the search world since it was announced in November. However, from my desk in the physical world, things seem pretty normal—the world is still turning, I still feel my daily pang […]