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Google’s Big Holiday Push: Click Share
In the midst of Google’s big holiday push, they’ve recently announced a new metric called “Click Share” for Shopping Campaigns. We’ve answered some of your most anticipated questions regarding this new feature below. Check it out! What is Click Share? Mathematically speaking, it’s the probability of the: Actual number of clicks you received / Estimated […]
TensorFlow & Data Lag – #ThisWeekInSEO
This week, November 8 – November 14, 2015, Google open sourced their machine learning system, Tensorflow, and also confirmed some data lag issues with Google Search Console. Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim! […]
Guest Expert Series with Derek Lidow
This past October was our latest installment of our Guest Expert Series webinars. We were honored to have the inspiring Derek Lidow, Princeton University Professor and author of Startup Leadership join us for a day of conversation and idea sharing with our CEO and Founder, Udayan Bose. Derek Lidow is a longtime global CEO, innovator, […]
New Google Penalties – #ThisWeekInSEO
This week, November 1 – November 7, 2015, came with two new Google penalties that you should be aware of to make sure your site doesn’t get hit with an unwanted penalty. Find out about these Google penalties and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our […]
What Does Your Online Shopping Future Hold?
While search marketers haven’t quite yet mastered the art of fortune telling, they have mastered analyzing online search queries to figure out the who, what, when, where, and why of how their customers are shopping. Search can provide vital insights into how your customers shop online, and can be instrumental in allocating your budget and […]