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The 2015 Mobile Holiday Preparedness Checklist
Now that the holiday shopping season is rapidly approaching, as you continue to optimize your account it’s crucial to understand how your mobile users behave, and how much of your budget you should allocate for them for the remainder of Q4. To help you prepare, we’ve come up with the 2015 Mobile Holiday Preparedness Checklist […]
Capture More Customers With Programmatic Remarketing
The online market is highly competitive, so for online businesses, every sale counts. Every business owner knows how painful it is to see a shopper browse through your website and then leave without making any transactions. In fact, 20-40% of users bounce on retail sites, — meaning advertisers lose not only sales, but their spend […]
Disavowed Links and Further Evidence of an Algorithm Update – #ThisWeekInSEO
This week, November 30 – December 4, 2015, Google confirmed that both disavowed and non-disavowed links will now show in Google Search Console and unconfirmed by Google, there’s been another mysterious algorithm change similar to the previous Phantom Updates. Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO […]
Customer Match Targeting: The Next Generation of Ads
For over a decade, marketers have been dreaming about achieving the holy grail of customer targeting: one-to-one marketing. When it comes to creating advertising messaging geared towards specific people, we’ve previously been limited to setting up demographics, or using cohorts to reach our target customers. However, this all changed when Google announced Customer Match Targeting, […]
Live Schema & Crawling App Content – #ThisWeekInSEO
This week, November 15 – November 21, 2015, Google released the new “Live” schema markup and Google App Indexing API. Find out about this Google news and everything else you need to know that happened #ThisWeekInSEO in our weekly video, led by our Global SEO Head, Shawn Swaim! Watch this week’s video and find out: […]