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Hacked Spam & Panda 4.2 – #ThisWeekInSEO
This week, October 4 – October 10, 2015, Google announced some news about their search engine results page, including a new algorithm targeting hacked spam, and news on how Panda 4.2 is still rolling out. Find out about these Google updates and everything else you need to know that happened #ThisWeekInSEO in our weekly video, […]
New Google Shopping Assortment Report Tool
Online retailers, rejoice! Google Shopping has once again implemented a new addition to its Google Merchant Center by adding a feature that’ll greatly help out retailers during the bustling holiday season and beyond. The new Shopping Assortment Report will take the guesswork out of choosing which products you want to focus on selling this holiday […]
A PPC Ad Writer’s Dilemma: Price Match Guarantee vs. Low Price Guarantee
Price-based selling has become inevitable in today’s business, and it remains a successful customer acquisition hook. Many of my clients tend to offer a “Low Price Guarantee” and insist on using it as the primary USP in their paid search ad copies. Recently, I had an interesting situation occur around this topic. My retailer client […]
Mobile-Only Index & Active Authorship – #ThisWeekInSEO
This week, September 27 – October 3, 2015, Google announced that we might see a mobile-only index in the future, and that we should keep authorship markup in our source code, even though a year ago they removed this markup from the SERP. Find out about these Google updates and everything else you need to […]
Behavior Of Back To School Shoppers
Now that the summer is over and fall is upon us, it’s time for savvy marketers to reflect on what we can learn from this year’s back to school shopping season. Read on below to find out what you need to know about back to school shopping trends from this year, as recommended by Google! […]