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How will Machine Learning Shape the Future of Marketing?
More businesses are taking advantage of machine learning’s potential and the results are far from disappointing. Some business leaders are hesitant to utilize machine learning, though. In the past, it’s received a poor reputation for being heavily reliant on data science and advanced algorithm building – a skill not every business owner may possess. Similarly, […]
Own the Search Bar of the Future – Here’s How
Do you remember the dark days before search engines? When the first website came on the scene back in 1991, the internet was a desolate wasteland. Since then, billions of web pages have tried to make their mark, fighting for attention. That’s why it was necessary for Excite, Yahoo, and Google to clean up the […]
How to Dominate Local Search Results
A group of friends are getting together for dinner on a Saturday evening in a busy metropolitan area. They’re craving burritos and in the mood for some authentic salsa verde. They want a hole in the wall that’s cheap and has enough space for five people to sit comfortably. Cerveza or BYOB would be great, […]
How to Show Up On Google Answers – A Quick Guide
We’re all curious by nature. With all the answers at our fingertips, it only takes us a few seconds to ask Google those life questions we’ve been seeking. But, have you ever wondered how those answers appear or, if you’re a brand, how to get up there on the SERP? Continue reading our quick walkthrough […]
Four Lessons We Learned from ShopTalk 2017
This past Sunday, I traveled across the country with the NetElixir team to attend the 2017 ShopTalk conference in Sin City. Almost everything about the show was new. It was my first trade show with NetElixir, our first time sponsoring ShopTalk, and only the second iteration of the conference itself. With new experiences come new […]