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Can Ad Extensions Really Improve Your AdWords Campaign?
Ever see one of those large ads that have all the information you could ever want about a business? They’re called ad extensions, and they’re a great way to give people more than one reason to click. For instance, you could see call buttons, location, reviews, additional text, and more. These extensions will put your […]
Google’s Measurement Updates: What You Should Know + Insights
Measuring data accurately can be a daunting task. Worse yet, if done incorrectly, it could potentially lead to some serious issues for agencies, marketing teams, analysts, and anyone else managing accounts. That’s why Google’s recent Measurement Updates were overwhelmingly exciting. These new tools can help fill in the gaps for marketers when when determining the […]
Why AMP Pages Are Essential to a Mobile-First Strategy
It’s no secret that Google has been serious about mobile-first for quite some time. Mobile searches surpassed desktop searches for the first time in 2015, and the gap has continued to grow ever since. This massive shift in consumer behavior comes with challenges, as mobile browsing is limited by slower connections, smaller screens, and limited […]
Google’s Audience Innovations: What You Should Know + Insights
Imagine if you were able to target a user at various points in their customer journey from search to purchase. Instead of guessing or accidentally promoting the wrong product at the wrong time, Google heard your woes. Marketers can now perform everyday tasks efficiently and target customers more accurately. What that really means is, you […]
A Simple Guide to a Mobile-Friendly Site
Improving your mobile site could be the holy grail of reducing bounce rate and getting those people to dive even deeper on their smartphone. Imagine your website sells designer shoes for less and you’re hosting a grand sale of 20% off plus free shipping on every order. If a user lands on your mobile (regardless […]