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#SEOWeek Cheat Sheet
As a special thank you for making #SEOWeek such an exciting and successful event, we wanted to share with you your our definitive #SEOWeek Cheat Sheet. With this Cheat Sheet in hand, navigating through the world of SEO has never been easier. In case you missed any of our previous sessions, you’ll be able to […]
#SEOWeek – Your Answers, Unveiled
Now that #SEOWeek has wrapped up, we wanted to share some of recurring questions we heard throughout the event. Question 1: What is the importance of Schema/Structured Data? There’s two pieces of structured data that we recommend making use of. The first and most appealing is potential of displaying differently on the SERP (Search Engine […]
Google Announces Redesign of AdWords
Google AdWords has seen not seen much of a change at the UI level since its introduction 15 years ago. That all changed on Monday, when Google announced a redesign of the AdWords platform for a more “mobile-first world.” With more mobile savvy advertisers, it’s become necessary to design a mobile-friendly platform that can fetch […]
#SEOWeek – Day 5: Is Content Still King?
In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, discussed how content has always been an important part of search engines and their ranking factors. Watch the video below to find out more about the rules of content success, best practices, and the relationship between content and social […]
#SEOWeek – Day 4: Let’s Get Tech-Ni-Cal
In today’s session of #SEOWeek, Shawn Swaim, Global Head of SEO, and Christie Labarca, SEO Manager, helped navigate you through the technical parts of SEO without cause you fear and a. Watch the recording below to find out more about best practices for a SEO optimized website, how to test Google’s cache, improving load time, […]