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Want to beat your competitors? Use this PPC hack
A competitive PPC hack while bidding on your competitor’s trademark terms. We all know that bidding on trademarked terms gives you the highest ROI (Return on Investment). What if you want to bid on your competitor’s trademarked terms? Not only should that give you a reasonable ROI boost, but it should perform better than your […]
{Infographic} Our Helpful Guide to GTINs
So what exactly is a GTIN? A Global Trade Item Number (GTIN) is a unique and internationally recognized identifier for a product. Starting May 16, 2016 Google will be mandating GTINs for all new, in-stock, brand name products. That’s why we’re providing you with everything you need to know about the various types of GTINs, […]
{Webinar Q&A} Elimination of Right-Hand Side Ads in SERP
Our April webinar highlighted our insights on the elimination of the right-hand side text ads on the Search Engine Results Page (SERP). Google made this change in order to have a unified design for the SERP across all devices. With the elimination of text ads, Google has paved more real estate for Product Listing Ads […]
{Webinar Recap} The Impact of the Removal of Right Hand Side Ads on the SERP
Google recently eliminated the right-hand side ads on the Search Engine Results Page (SERP) for PPC text ads. There’s been a lot of debate about the significance this might have for advertisers. That why our NetElixir Insights Lab initiated a case study where they quantified the impact of this change on various Google AdWords performance […]
The Future of Search
Growing up in an age where the changes in technology are evolving almost faster than we can keep up, it’s hard to remember the power we have at our fingertips. As the advances in mobile become more defined yet intricate, so does our behavior. Our mobile device keeps us intrigued with a glowing screen that […]