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Holiday Webinar Recap
We predict a brutally competitive holiday season. That why our recent webinar, {Winning Strategies for this Holiday Season: Predictions & Recommendations}, provided the right information to bring your holiday marketing plan to life. The basis of our forecast included these factors: Ongoing analysis of ecommerce and search engine marketing metrics for our customer base of […]
{#AnalyticsWeek} Day 3 – 4 Insights to Improve Your Mobile Performance
In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Steph Schmitt, Agency Account Strategist at Google, walked us through four key insights for measuring and improving your site’s performance with ecommerce’s fastest growing traffic segment, smartphone shoppers. Some of our valuable insights included: 40% of smartphone users who […]
{#AnalyticsWeek} The Power of Mobile in Analytics
As we know, mobile is shoving its way towards the front of search marketing. It’s now outperforming desktop in traffic because mobile is more accessible and within arms reach at all times. People can find out about anything they want quickly and easily through their mobile device. Plus, social media remains a large influence in […]
‘Buyable Pins’: Purchase Products Right in the Pinterest App
Pinterest, the visual discovery and bookmarking tool, was showing a greater potential to drive revenue for brands for a long time in comparison to other social networks. The social media company took this potential to the next level on June 2, 2015 when they unveiled their new feature called “buyable pins” for users in the […]
Multi-Device Attribution – The Modern Marketer’s Biggest Dilemma
Multi-device attribution is, without a doubt, the greatest struggle of the digital marketing industry. Digital marketers want to know what paths customers take before making an online purchase, but with the wide variety of devices customers are now using, these paths are often hard to track down. For instance, if a customer starts exploring a […]