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Real Time Personalization Explained
Ever wonder how websites seem to just know you and your interests? It’s called real-time personalization and it’s changing the way potential customers are targeted. This process allows marketers to tailor the presentation of a website’s content to match a specific user’s instructions or preferences. These changes happen in just milliseconds and they’re ultimately about […]
Mobile First Google Algorithm Update
In November 2016, Google announced that its indexing will be flipped around and mobile results will get priority over the desktop. Most research still suggests Google is taking a soft approach and allowing desktop-friendly websites to appear even if they’re not very mobile-friendly. In the coming months, however, this will change. Google has always quantified […]
A Walk with the Ghost – Marketing with Snapchat
Released in September 2011, Snapchat has come a long way from being a photo and video sharing app to a marketer’s paradise. The only possible reason you may not have heard of Snapchat is if you’re not of this world. With over 150 million estimated users worldwide, Snapchat boasts 500 million shared stories each day. For a […]
Consumer Behavior Capture: Thanksgiving to Cyber Monday
As families and friends were enjoying a feast of Thanksgiving Day turkey, creamy mashed potatoes, cranberry-orange relish, classic stuffing, and more tasty treats, our team was out there reviewing data on consumer behavior throughout desktop and mobile. From the anxiety-fueled claustrophobic shopping fever of Black Friday to the screen-centered focus of Cyber Monday deals, we […]
Your Definitive Holiday Checklist
This holiday season, e-marketers have a lot on their hands when it comes to preparing for Q4. That’s why our team at NetElixir is sharing our secret to success with a helpful checklist for better performance and revenue into the new year. Continue reading to find out more! How You Can Prepare at the Account […]