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Google’s “Mobile Required” Announcement
Long gone are the days when websites could manage with a desktop presence alone. Today, having a great mobile presence is just as important as having one on desktop. To show the importance of this, Google has recently announced a new mobile-friendliness requirement, as well as an updated mobile search algorithm. In a unique move, […]
Why Using Structured Data is an SEO Best Practice for Any Website
The following result appeared in a search for the name of our business, NetElixir. This additional box with helpful information including our address, phone number and hours of operation is created by using structured data markup. What is Structured Data? Structured Data is a type of microdata code a webmaster implements on a site so […]
Negative SEO: The Alarming (and growing) trend in Internet Marketing.
Anybody that has been performing Search Engine Optimization for any amount of time knows that bad back links lead to bad results. Yesterday, I saw a blog post over at Search Engine Roundtable that highlighted a survey with alarming results: Nearly 80% of business owners would consider sabotaging their competitor’s websites in order to gain […]
6 Predictions for SEO in 2015
As 2014 draws to a close, it’s important to reflect back on the past year, and it’s also essential to look forward to the year ahead. However, looking into the SEO crystal ball is often clouded by all sorts of unknowns. Between the unpredictability of the moves that Google is making, to the volatility that […]
Google Releases Penguin 3.0
Last Friday night, the SEO Community was rocked once again by the newest update by Google – dubbed “Penguin 3.0.” Typically, the Penguin updates are met with much confusion as it takes a bit of data sifting to identify what the actual target was. This is no exception. Google does not disclose any information about […]