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In the world of search engine optimization, structured data is a crucial element for success. Webmasters use structured data, also known as ‘microdata’, to add additional information or markup tags to a website. Search engines then read these markup tags and display them as rich snippets on the search engine results page, or SERP. Why […]

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In the weeks before April 21, online marketers around the world could feel the all-too-familiar feeling of the algorithmic winds changing. All of the chatter and fanfare about “Mobilegeddon” meant only one thing: a storm in the online realm was brewing, and Google’s algorithm was due for an update. Google’s latest algorithm update was not […]

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It’s been hard to avoid at least hearing about the arrival of “Mobilegeddon” in the search world, but do you know how it really works, or why it’s so important? Check out our latest infographic for our breakdown on how Google’s latest mobile algorithm update works, how you can make sure you’re benefiting from it, […]

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As most us of have heard, (or perhaps been put into a panic by the trending hashtag #Mobilegeddon), this week Google rolled out its latest algorithm update for mobile. While this update is merely meant to help mobile searchers access mobile-friendly sites easier, the reaction online has been slightly more dramatic,  featuring photoshopped images of […]

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  Now-a-days, blogs have become an essential part of ecommerce sites. Customers interested in a brand look to a company’s blog site to get a better feel of what the company finds important and what useful content it has to offer. It’s been shown that quality blog posts attract genuine traffic and can greatly improve […]

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