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Our 1st Search & Analytics Workshop!
Today, NetElixir conducted our very 1st Search & Analytics Workshop at our office in Princeton, NJ and based on feedback from the attendees, I’m very pleased to say that it was a great success! As the workshop coordinator, seeing the process from beginning to end has been a very fulfilling learning experience. With 12 attendees, all […]
The Dual-Power of PPC & SEO
Many clients fail to recognize the value of combing PPC with SEO strategies… until the numbers come in. We recently acquired a client who was hesitant to bid on their trademark terms when they had been earning conversions organically on a regular basis. Makes sense – why sabotage your organic results? Truth of the matter […]
Should you be promoting all of your products through paid search?
With many Pay Per Click (PPC) campaigns one of the most frequently asked questions is, “Should we be promoting all of our products through paid search?” The answer is no! First, companies must take a deeper look into the relationship between Sales Velocity and Margin which equals Return On Investment (ROI). (See Chart Below) By […]
The Best Ways to Use Paid Search Advertising
The NetElixir team is have a great time at the IRCE! It’s so exciting that the 2011 Fresh Ideas Workbook is finally out! The workbook is packed with tips and ideas for retailers to better their online marketing performances with many different services including, but not limited to, paid search advertising, search engine optimization, social media outlets, and […]