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Fresh Idea Tip #9: Make Transactional Landing Pages Relevant
When advertising online, companies should always be looking for ways to increase conversions. A couple of the many ways etailers can do this is by building trust, demonstrating consistency of message, and guiding visitors along a logical conversion path. In order to execute all of these methods, a relevant landing page must be built. […]
Fresh Idea Tip #8: Use Twitter to Create Immediate Campaigns
Social networking websites, especially Twitter, have been the new buzz everyone is talking about in multiple business sectors. In search engine marketing, you can actually use the tool to extract keywords from tweets and integrate them into campaigns. By doing this, you will be able to generate keywords you may have not necessarily considered, and […]
Fresh Idea Tip #7: Differentiate through Targeted Ad Copy
With millions of people searching online everyday, advertisers need to find unique ways to stand out from their competitors. At the same time, consistency, honesty, and giving searcher what they expect can all help contribute to increasing conversions. By combining these two thoughts, online advertisers can create targeted ad copy to differentiate themselves, pre-qualify visitors, […]
Fresh Idea Tip #6: Creating your Targeted Holiday Keyword List
Although creating a targeted keyword list is important all times of the year, it is even more important during the holiday shopping season in November and December. By making this list, retailers will be able to extend their audience reach and gain high conversion probability. It may seem complicated or overwhelming to take on a […]
Fresh Tip #5: 5 KPI’s Every Search Advertiser Needs
As we mentioned in our first fresh idea tip, the phrase “what you can’t measure, you can’t control” is very important to remember when creating an SEM campaign during the holidays. SEM driven customer acquisition performance can be measured in multiple ways, but in order to do so in a holisitc manner, retailers need a […]
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