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Four Lessons We Learned from ShopTalk 2017
This past Sunday, I traveled across the country with the NetElixir team to attend the 2017 ShopTalk conference in Sin City. Almost everything about the show was new. It was my first trade show with NetElixir, our first time sponsoring ShopTalk, and only the second iteration of the conference itself. With new experiences come new […]
#SEOWeek 2017: An In-Depth Look at Modern SEO for Retailers
It’s that time of year again! That time when the search engine marketing world unites to explore the current landscape of SEO. Each year, we take a week to study and educate about the ever-changing face of optimization. We know how hard it is to keep up with SEO trends, especially in ecommerce. That’s […]
The Impact of Screenless Searches: Webinar Summary
Remember Ask Jeeves? The thought of this old search engine (now known as “Ask.com”) from 1996 is sure to bring back some happy memories. Any questions we had, our personal butler Jeeves would answer. With the age of Google, our queries became shorter. With the prevalence of mobile phone, search engines adapted. Now, with […]
7 Tips to Accelerate Your 2017 Marketing Campaign
Are your search marketing efforts ready for the new year? If not, look no further! After we accurately predicted holiday trends of 2016, NetElixir decided to forecast the state of search marketing in 2017. Through extensive research, NetElixir put together best practices and suggestions for retailers in our action-packed webinar, 7 Proven Search Marketing Tips […]
Holiday Results Match NetElixir’s Forecast
NetElixir projected a moderate YoY growth of 10.5% and 11% during the holiday season. In comparison, eMarketer forecasted a 17% increase and Deloitte predicted a 17 to 19% growth. Our conservative estimate was due to three key factors, including: Earlier than usual purchasing of holiday gifts, driven by Prime Day. Retailers using marketplaces instead of […]
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