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How Philadelphia Cream Cheese is Using Social Media
Imagine you’re a brand with a rich history. Your followers are loyal but sales have been less than favorable over recent years. You need to revitalize your brand and give people new reasons to consider why they loved it in the first place. Integrating social media into their advertising, the company launched a promotion geared […]
Top 5 Brand-Driven Viral Videos on YouTube
We live in a world of bite sized communication. Our attention spans are short and if you don’t grab our attention in the first minute, we’ve most likely checked out and are on to the next thing. Brands seem to have picked up on this and are producing slick viral videos on YouTube. These are […]
NetElixir at Internet Retailer Conference and Exhibition 2010
After an exciting time at IRCE 2010, we are back at the office. It was the largest Internet Retailer conference to date, with several thousand attendees and hundreds of exhibitors! We spent most of the time at our booth speaking with attendees but were able to sit in on Imran Jooma’s presentation. Imran is the […]
You-Haul: How Teenagers Are Leading Product Reviews Through YouTube
Peer reviews dictate how we shop, teenagers in particular. They seek approval from their friends who often hold more influence over fashion choices than a carefully planned out advertisement. Today’s reviews are not in the pages of magazines but broadcast via webcam for an audience of millions over the web. “Haul” videos, if you’re not […]
Members Only- The Online Sample Sale
Are you already on the list? Sample sales are not new; it wasn’t too long ago that people lined up at private, invitation only New York warehouses. They were crowded and shoppers came ready for battle. I mean, where else were you going to get designer wares at 75% off? But now consumers can enjoy […]
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