Analytics RSS
Attribution Models: Going Beyond the Last click
Online advertising has introduced both new opportunities and new challenges to marketers. While every touchpoint along the conversion path is highly measurable, marketers have still faced the challenge of allocating their budgets between all of their different channels to find the perfect marketing mix to increase their revenues. This problem can be solved by using […]
Multi-Device Attribution – The Modern Marketer’s Biggest Dilemma
Multi-device attribution is, without a doubt, the greatest struggle of the digital marketing industry. Digital marketers want to know what paths customers take before making an online purchase, but with the wide variety of devices customers are now using, these paths are often hard to track down. For instance, if a customer starts exploring a […]
New Benchmarking Available Through Google Analytics: What To Know
I love online gaming. I especially love participating in online games where you compete with complete strangers who have the same goal as you – beat the highest scorer and become a champion. What’s awesome about online gaming is that at the end of each level, you can track how well the other players […]
GOOGLE ANALYTICS EVENT TRACKING: GO BEYOND BASIC REPORTING
Over the past few blogposts, we’ve talked about the power of Google Analytics and how it can be used to turn your data into real results. But what if you want to measure results that go beyond basic analytics reporting? Well, Event Tracking is a feature of Google Analytics designed for that very purpose. You […]
MORE THAN JUST DATA: ANALYTICS ANSWERS FROM TWO EXPERTS
Google Analytics can be an extremely powerful tool to convert your raw data into valuable insights to build effective online customer acquisition campaigns. During our most recent webinar, our CEO Udayan Bose and Analytics Manager Don Rodriguez spoke about this very topic. Here are some must-read answers to questions asked by our attendees that will help you […]