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Tip Two for your Holiday SEM Campaign: How to Strategize your Keyword Bidding
It is widely known that consumers shop differently during the holiday season than they do during the rest of the year. First, they visit online retail sites more often and for a longer period of time, they purchase more in terms of items sold as well as dollars spent, and they participate in online searches […]
New Upgrade for LXR100 (NetElixir proprietary SEM management tool)
As the week after July 4th draws to a close LXR100 (NetElixir proprietary SEM management tool) gets ready for one of its biggest upgrades
Fresh Idea Tip 1: Build your Objectives-Investment Scorecard
The first step in beginning any search engine management campaign is to map out your financial plan. One of the best ways to accomplish this is by creating a chart noting your specific goals or objectives and how much money you plan to spend on each one. By using quantitative methods like this, you will […]
Using Search Engine Marketing to Boost Holiday Sales
Since the upcoming holiday season will be a challenge for online retailers, it is vital they develop tactics to create effective marketing campaigns. In our previous article, we discussed how consumers will be using the internet to shop around to find the best deals on holiday gifts they can. One of the best ways to […]
‘Tis the Season for Online Retailers to Gear up for the 2009 Holidays
Worrying about what beach to go to on the weekend or where the annual company picnic in the park will be are common thoughts on people’s mind during the summer months, but thinking about shopping for the holidays is not usually on the minds of many. For online retailers, however, now is the time to […]