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Fresh Idea Tip #7: Differentiate through Targeted Ad Copy
With millions of people searching online everyday, advertisers need to find unique ways to stand out from their competitors. At the same time, consistency, honesty, and giving searcher what they expect can all help contribute to increasing conversions. By combining these two thoughts, online advertisers can create targeted ad copy to differentiate themselves, pre-qualify visitors, […]
Fresh Idea Tip #6: Creating your Targeted Holiday Keyword List
Although creating a targeted keyword list is important all times of the year, it is even more important during the holiday shopping season in November and December. By making this list, retailers will be able to extend their audience reach and gain high conversion probability. It may seem complicated or overwhelming to take on a […]
Fresh Tip #5: 5 KPI’s Every Search Advertiser Needs
As we mentioned in our first fresh idea tip, the phrase “what you can’t measure, you can’t control” is very important to remember when creating an SEM campaign during the holidays. SEM driven customer acquisition performance can be measured in multiple ways, but in order to do so in a holisitc manner, retailers need a […]
Fresh Idea Tip #4: Know Thy Competitors
Online retailers have it even harder this holiday season than last because of consumers’ shopping habits and buying decisions. This year, shoppers are going to be more cost-conscious and will be comparing your products against competitors even more than usual. This means it’s even more important for you to keep your eyes (and ears) open […]
Fresh Tip 3: Sync your SEM Campaigns with your Holiday Marketing Promotion Calendar
The holiday shopping season comprises peak sales days when consumers spend the most amount of money and companies earn maximum profit. In order to tap into the success of these days, retailers should learn to sync their SEM campaigns with this calendar. In our e-book, NetElixir created charts to be filled out by merchants so […]