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Semantic Search: The Present State and a Look to the Future
In the old days, being successful at SEO was based around writing relevant content and then “building links” to that content. The path to success was pretty straightforward, but it was geared mostly towards “keyword” based searches. Well it’s no secret Google keeps getting smarter, and in doing so, changing the way the semantic search […]
Holiday PPC: How Tailoring Bids Can Maximize ROI
Planning for the holiday season is always a tough proposition. Besides vacations and more gift shopping than any one person can handle, businesses everywhere also need to plan way in advance in order to optimize their ROI. We believe this holiday season will go down as an ecommerce landmark where the better prepared retailers win […]
18% of all Searches Originated from Smartphones on Black Friday
We’ve aggregated the data from this year, and have found that 18.3% of all searches happened from smartphones on Black Friday. 65.2% of all mobile sales happened between 6pm-midnight. Our findings are based on search marketing led hourly sales data aggregated on Black Friday for 38 large US online retailers (in 7 retail categories representing […]
Holiday Special – PLA Tactics (download your free checklist)
{HOLIDAY SPECIAL} Finally, the holiday season has arrived for all online marketers to roll up their sleeves and put their promises into action. Well, guys, beware…this time, the season is going to be a very tricky affair. With the shortest runway from Black Friday to Christmas since 2002, shoppers will have fewer days to purchase, which […]