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Why You Should Use Enhanced Ecommerce
Don Rodriguez, Director of Analytics at NetElixir, presented a webinar on {How Enhanced Ecommerce Identifies Potential Customer Loss} where he filled us in on the power of Enhanced Ecommerce in analytics, especially during this upcoming holiday season. What is Enhanced Ecommerce? Enhanced Ecommerce is an optional feature of Google Analytics. It allows you to quickly […]
{#AnalyticsWeek} Day 5 – How Your Business Can Benefit from IBM’s Watson
Though #AnalyticsWeek 2016 has come to an end, your adventures with analytics shouldn’t. We hope you learned amazing ways to use Google Analytics for your business. In today’s last and final session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir discussed how Watson can help you effectively communicate your brand’s voice […]
{#AnalyticsWeek} Day 4 – User ID: Track Your Best Customers in Google Analytics
In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Pawel Matkowski, Google Global Product Lead, Data Integrations, Google Analytics at Google discussed one of the least adopted, yet perhaps most powerful feature of Google’s Universal Analytics. Aptly named User ID, it provides you with an ability to identify […]
{#AnalyticsWeek} Day 3 – 4 Insights to Improve Your Mobile Performance
In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, and Steph Schmitt, Agency Account Strategist at Google, walked us through four key insights for measuring and improving your site’s performance with ecommerce’s fastest growing traffic segment, smartphone shoppers. Some of our valuable insights included: 40% of smartphone users who […]
{#AnalyticsWeek} Day 2: 3 Ways You’ll Find Revenue & Profits in Google Analytics
In today’s session of #AnalyticsWeek, Don Rodriguez, Director of Analytics & Account Strategy at NetElixir, discussed three ideas that every e-commerce business can implement in order to discover revenue and profit improving ideas from your Google Analytics data. Some of our insights included: 1.Take Advantage of the Integration Between Your Analytics and Your Paid Search: Make […]