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Strong Retail Gains in August – What Does it Mean for Me?
The headline can also be “The largest retail gain since March!” Stripping out autos, gasoline and building materials, retail sales rose 0.6% in August. As consumer spending continues to grow at a modest pace in the 3rd quarter, retailers are more optimistic about the last quarter of the year. Most consumers are still spending conservatively, […]
The Holiday Season is Here Already – Are You Ready for it?
It’s August and the eTail East 2010 Conference is right around the corner. Joining other senior marketing executives at eTail, we at NetElixir are in full gear preparing for the roundtable discussion of Holiday Preparedness for 2010 – Protecting Every Dollar and Maximizing Internet Retail Sales. Holiday Preparedness is such a critical concept for retailers. […]
Three’s Company, Four (Thousand) is a Crowd
You know the old saying, “Two heads are better than one?” Now we’re dealing with “Millions of heads are better than one.” Crowdsourcing is a compound of the words “crowd” and “outsourcing” and is defined by Wikipedia as the act of taking tasks traditionally performed by an employee or contractor and outsourcing them to a […]
Character Study: Brand Mascots in Social Media
Geoffrey the Giraffe. The Green Giant. The Nestle Bunny. The Energizer Bunny. Wendy. The Rice Krispie Elves. Chester the Cheetah. The Travelocity Gnome. The Pillsbury Doughboy. And my creepy friend, The Burger King. Brand mascots endear us to a product. They create a connection by becoming the face of the brand. So how do they […]
Propel Your Holiday Online Sales Through Practical Advertising Strategies
A few weeks back, we shared with you tips on planning your social media program around the holiday season. So what about traditional paid search advertising? The holiday season is all about making the most of opportunities and at the same time, maintaining a tight control on key performance metrics. Make sure that you are […]